We believe in radical transparency. So yes, this is our complete Corporate Identity manual.

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Main Colors

Black Green

HEX: #112114

RGB: 17 | 34 | 20

CMYK: 49 | 27 | 98 | 79

Pantone: 5535 U

Black Green 80%

HEX: #414D43

RGB: 65 | 77 | 67

CMYK: 70 | 52 | 66 | 41

Black Green 60%

HEX: #707A72

RGB: 112 | 122 | 114

CMYK: 58 | 42 | 51 | 12

Black Green 40%

HEX: #A0A6A1

RGB: 160 | 166 | 161

CMYK: 40 | 29 | 34 | 0

Black Green 20%

HEX: #CFD3D1

RGB: 207 | 211 | 209

CMYK: 18 | 11 | 14 | 0

secondary Colors

Green

HEX: #06B909

RGB: 6 | 185 | 9

CMYK: 78 | 0 | 100 | 0

Pantone: 2423 U

ADDITIONAL Colors

Gray

HEX: #E8E8E8

RGB: 232 | 232 | 232

CMYK: 8 | 6 | 6 | 0

Product Images

1

Example of handling sharpness

2 (AI-Generated)

Example of texture in the background

3

Example of light-dark contrast

4

Example of lighting setup

Mood:

  • The product is shown in a partial view.

  • The background should feel tactile.

Color combinations / Light:

  • Monochrome – product color matches the background color.

  • Light-dark contrast.

  • The light should be a spotlight, highlighting only the product.

Editing:

  • Focus is on the product. Blurs around are okay.

  • The product should have strong shading and highlights need to stand out.

  • The image is about the accents and details.

1 (AI-Generated)

Example of Naturalness

2

Example of matching clothing and product colors.

3 (AI-Generated)

Example of spotlight in studio setting

4

Example of creating space and using the background.

Mood:

  • The picture has a foreground and middle ground. For calm areas, it's okay to also create a background. (Example 4)

  • The model is in a natural pose and interacts with the product. It should show ease and simplicity.

Color combinations / Light:

  • The pictures are slightly desaturated and in white, black, and shades of gray. Only organic materials are shown in natural colors (skin tones, leaves -> see example in picture 4).

  • The product color matches the clothing color.

  • Bright-dark contrast or complementary contrast for person with product and background.

  • Natural lighting in a city setting.

  • Spotlight in a studio setting (like product shots).